Ways to Make Your Blog a Hit with Social Media
So you have a blog where you write about things that are important to you and pour out your heart but there are no readers? Does that mean no one cares about what you think? Chances are, you are not marketing yourself well enough and sending your content to the desired audience. There is a simpler time when all you need to do to become a successful blogger is to use Search Engine Optimization (SEO) and paid content and of course the compelling content is given. Now to become a successful blogger, you also need to market yourself using a growing social media.
Social Media Plugins: One of the first things you should do on your blog is to add various social media plugins so that sharing your blog is easier for people on popular sites. Nobody today has the time to copy a link by going to the browser and then sharing it.
Having a Social Presence: Market, market, market. Make that your new mantra. Have an account for your blog with the name of the blog on all social platforms such as Facebook pages, Twitter handles, Instagram etc., and post regularly. Don’t use it just to promote what you write on your blog but regularly post about things that are relevant to your main blog’s theme. Posting regularly will keep your name fresh in the minds of readers and is also a great way to build a new audience for your blog posts. Use hashtags, catch phrases, headlines etc. to attract your users. A touch of humor never hurts anyone because it makes you look more humble and human.
Accessible: Posting on social media websites comes with weaknesses. Not everyone will agree with you and people might even become aggressive with you. Always try to answer comments on your page or blog, no matter whether positive or negative and keep checking your anger. Answering people’s comments and questions makes them feel connected to you and heard. So be polite and use the comments section to win people.
Ask Your Friends & Family: There is no harm in asking people to share your content on their feeds and other websites such as Stumbleupon, Digg etc. This helps in spreading your message and out of the hundred users who read your blog on these sites, at least some will actually visit your blog and follow you. Slowly and steadily, build your audience.
Make Friends with Other Bloggers: There are many blog groups on Facebook where bloggers talk and share and others use them to solve problems. Because most of these people like to read blogs, this can be a great way to increase traffic. Collaborate with other bloggers, follow them back and if you take inspiration from someone’s blog, reward them properly.
Above all, don’t forget to write original, meaningful content.