Increase organic traffic to your YouTube videos
This week I will be explaining a simple trick that video marketers have been using to increase organic traffic to their videos.
As always, I will be skipping any fluff talk and will get right down to the method but first let me give you a brief explanation as to why this method is so effective.
How does Google determine relevance of webpages?
You will agree that one of the most crucial things for ranking a web-page is to have the proper keywords in title and content. Fortunately for Google, and other search engines, reading text is easy therefore scanning a webpage for keywords is also relatively simple.
But how does Google determine relevance of videos?
Videos, however, do not contain any text and therefore cannot be read like webpages. So for videos, Google relies on alternate methods to determine the content of your video in order to ascertain its relevance to searches.